No compromise

Our company mission is to blur the line between technology, functionality, cutting-edge design, and the mass market. As a consumer-oriented company, we will compromise neither quality nor design as the most important values for a really good product. We may compromise our profits but not your product experience and convenience.

Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology. When done well, the results are brilliant, pleasurable products.

Don Norman
“The Design of Everyday Things”

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